The North Face : Light Range, Los Angeles

PROJECT: For our Light Range campaign with The North Face, we captured their sun-blocking sweater through dynamic movement and outdoor exploration. Featuring parkour athlete Didi Alaoui and adventurer Claudia Salinas, the creative direction blended high-energy action with nature-inspired visuals. By showcasing parkour's fluidity against natural backdrops, we crafted a compelling narrative that authentically demonstrated the product's functionality and versatility in real-world conditions.